Overnight Apps - Let the introduction begin!
Seems like with each business I've started, one of the first obstacles I've faced is having to explain the product. Since my customers were unfamiliar with the offering, they assumed it was something else, and were unsure and skeptical.
For instance, I owned a comedy club that mainly did improvised comedy. Everyone expected standup, and with each customer, we had to explain what improv was. Once the Drew Carey 'Whos line ist it anyway show' became popular, it made it easier to say.. hey, it's just like that...
I've also encountered it with my ongoing technology product called microspaces. (www.microspaces.com) As I'm familiar with what it is, it just seems obvious that the future is multiple GUI's. I understand how impactful it will be, and I know it will take hold.
And here with Overnight Apps (www.overnightapps.com). It's a new way to develop a product, a new software lifecycle, a new way to build apps, use them all the while, and test. Just hope old assumptions on how awful the process is can be overcome, once there is a new understanding.
